Corporate Events Branding and Web Design Project – Vodka On Toast
Unique Event Experiences
Zoë’s intial message to us said “I’m almost nervous to direct you to my website” – not how you want to feel when directing anyone to your website BUT especially not potential clients or employees! She was looking for events branding and website design to take her business, Vodka On Toast, from ‘a bit DIY’ to ‘totally has it together’. So, that’s what we did.
Zoë booked onto our Brimful of Branding™ website design package for a complete overhaul of everything Vodka On Toast. We started with the prep work to nail the direction of the brand and everything that’s at the heart of the business. Throughout our one-to-ones we covered SO MUCH. Zoë actually ended up reworking her services and offerings as a result of the prep and we mapped the customer journey out in a PDF.
Next, Zoë travelled to Manchester to meet Cass and have her personal branding photoshoot. She booked a swish hotel to celebrate and brought along her lovely pup Marley 😍🐶
With all the prep work and previews of the images, Ellie set to work putting together the creative direction for the brand. She created a strong and bold colour palette that says ‘a safe pair of hands to take care of your event’. In the early stages of the project, Ellie developed the events branding into a logo, graphics, social media templates and even helped Zoë create a pitch deck to present to potential clients. Very professional!
Then onto Gemma to take care of the website! The site needed to be easy to navigate with clear details of each service and with an obvious pricing structure. Gemma used the earlier PDF map to make sure potential clients found everything they needed without getting lost or dropping off the site, including a ‘Join Us’ section and mailing list for job listings.
Zoë used our SEO workbook to do her keyword research and build a bank of content ideas – a valuable skill in the world of websites – and Gemma helped her to understand how best to optimise pages and blogs. Zoë knows exactly what she’s doing to keep traffic coming to her website well into the future!
The finished result is a professional, creative but open and friendly experience for Zoë’s clients… and more projects coming in for Vodka On Toast!
After her project, Zoë signed up for our WordPress hosting services. Later in the year, we launched our Tech Support plan and Zoë was keen to get involved! Each month we complete WordPress maintenance and update the website’s content including new job opportunities and the latest Vodka on Toast events.
Here’s what Zoë said about her events branding and website design
“Honestly SO glad we did this rebrand when we did – it’s helped me secure a huge piece of work and set me up well for September (when I’ll go out prospecting again)“
Honest / Resourceful / Personable / Conscious / Open
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