Female Entrepreneur Branding: A Case Study – Good Karma Club
In August 2020, we worked with Good Karma Club on a female entrepreneur branding project. After a couple of chats to discuss the project, Rugi, Founder of GKC, opted for one of our Brimful of Branding packages.
I love Brimful packages so so much! It’s so exciting to work with a client from start to finish to make sure they nail their branding the first time. Here I’ll show you the process and the finished result for Good Karma Club.
Why is Female Entrepreneur Branding Important?
The process of branding involves carefully creating your clients’ experiences when they interact with you, to help guide their expectations and the feelings they have about you and your business.
As a female entrepreneur, branding yourself or your business is important as it allows you to connect with your target audience and help them see the value you in working with you.
A Brimful of Branding project is an excellent starting point when branding a business because it includes everything needed to get off to the best start online.
In the first instance, I had a chat with Rugi, and we talked in detail about brand discovery and strategy. This is not only the most important part of any branding project but an inspiring and exciting phase too. It was so much fun to talk to Rugi about her target audience and her plans to create a safe space for all to talk about mental health. We chatted about how this may translate into a voice, and a personality and Rugi got all of this down in the provided workbook, as part of the Brand Clarity series.
The next step was to begin researching and carefully designing GKC’s visual identity. While this was a female entrepreneur branding project, we kept Rugi’s target audience in mind while pulling together the options.
This phase begins with research, then moves on to sketching and doodling and eventually moves the computer where the concepts are finalised digitally. As we’re working during a pandemic, I jumped on a Zoom call to present the concepts to Rugi and walked her through effectively evaluating the designs.
We actually ended up moving quite far away from the initial concepts during the revision process and opted for a classic look. It is at this point where we test many different colour palettes to find the perfect match.
Personal Branding Photography
No female entrepreneur branding project is complete without a personal branding shoot! Rugi visited our office in Ancoats, Manchester and the shoot went ahead socially distanced and mostly outdoors in Summer.
Cassandra Lane Photography worked on the shoot, and as always the images came back full of colour and relaxed. You can see some examples of the images below. Rugi received 40 or so images to use across her website and socials.
After the visuals were perfected, it was time to work on GKC’s website. The online shop window! Rugi needed a beautiful and functional website for her clients to find the resources they were looking for as easily as possible.
We helped Rugi create the content and lead generation aspects of the website with our Copy and Content workbook, and then we set about designing!
The website was created using WordPress and Elementor and handed over with a training session so Rugi can add extra resources in the future.
Female Entrepreneur Branding: A Case Study – The Finished Result
I’ve included images below of each finished aspect of Good Karma Club’s branding project. Let us know what you think in the comments!
If you’d like to find out more about branding your business, have a read of our Building a Brand blog or check out Brimful of Branding packages. You can also catch up with us or fire us any questions our way on Insta @thatsherbusiness.