How to fix issues with your meta description or title

Contents

What is a meta description?

Before we get started fixing the issues with your meta description, it’s probably best to understand what one is. Put simply, a meta description is the small body of text that sits underneath the link on a Search Engine Results Page (SERP). So, you won’t actually see the meta description on your page, but it’s still important!

Below is an example of how the THB homepage looks on a SERP. Outlined in yellow at the bottom is the meta description and the pink outline above is the title tag (we will get to that later!)

You’ve probably seen them a million times before without even thinking about it, but this little bit of text is important for getting your pages up the Google rankings! Think of it like the blurb of the page that you’ve spent ages optimising and getting perfect. It needs to say just enough to get people curious about your page so they click through! 

If this piece of text is boring or recycled from another one of your pages, Google isn’t going to rank it as highly as it would if you had a fresh, exciting meta description (that also has your keywords in). Also, you need to make sure that you’re thinking about your users as well (they are the ones that are going to be using your website after all!) – your meta description needs to be appealing and inviting to your users and not just packed full of keywords for Google. 

What is a title tag?

It’s also important to understand what a title tag (also known as a meta title) is, so we know what we are trying to fix when issues come up. The title tag is the main heading and link that appears on a SERP. See the image above for an example of a title tag highlighted in pink.

It is shorter and snappier than a meta description. Usually it will just contain the name of the page it’s linking to and maybe the name of your business (if there is enough room!). 

The ideal length for your title tag is going to be around 50-60 characters.

Try to get your keyword into the title tag, this will help Google to understand what your page is about and (hopefully) rank your page higher!

Missing or Duplicate Meta Descriptions/Title Tags

So your website has pages with missing or duplicate meta descriptions? Or are you missing title tags from your pages?

Not to worry, it’s a quick and easy fix! What you are aiming for here is to have a unique and engaging title and meta description for each page and post on your website. These should be a short couple of sentences that briefly explain what is on the page

Not all of your pages need meta descriptions. If you don’t want a page to rank on Google search pages, then you don’t necessarily need a meta description. However, it is best practice to have a meta description for all of your pages because if they happen to appear naturally in search rankings, you want to have control over what shows up. 

If you want a page to rank on Google, then you should 100% be adding a meta description to these pages. Try to get your keyword into the meta description if you can to help boost your SEO!

Adding a meta description to a page is a simple enough task, but how you get there varies slightly depending on who is responsible for the hosting on your site.

How to add or update meta descriptions and title tags

Here is how to change the meta descriptions with some of the most popular website hosts:

WordPress 

  1. Login to your WordPress account
  2. If you don’t already, make sure to have the Yoast plugin installed on your WordPress, you can find a simple guide of how to-do this here.
  3. Once you have the Yoast plugin all set up, head to Pages/Posts in the toolbar on the left of the screen. You can see them highlighted in light pink below. 
  1. Identify which of your pages/postts have missing or duplicate meta descriptions. If you don’t already have a list, you can use the ‘screen options’ tab at the top of the page to help you find them. Highlighted in yellow. 
  2. Once you are ready to start changing the titles and meta descriptions, select ‘Edit’ on one of the pages. I have highlighted the ‘Edit’ button in dark pink. 
  3. Scroll down to the bottom of your content until you reach the ‘Yoast SEO’ tab at the bottom. In this tab you will find both an ‘SEO title’ and  ‘Meta description’ box to fill in. See below, highlighted in pink.
  1. Write your fresh new title and meta description here. Try to make it around 150-160 characters, the coloured bar underneath the text boxes are there to give you an idea of an ideal length, aim to turn the bars green!
  2. Make sure to update your page to save the changes that you have made. And that is the first one finished!
  3. Repeat steps 4-7 until all of your Pages have unique, engaging titles and meta descriptions.
  4. Have a brew for a job well done!

Wix

  1. Login to your Wix account. In the left-hand toolbar, hover over ‘Marketing & SEO’ and select ‘SEO’ from the window that pops up.
  2. Scroll down and click on ‘SEO Settings’ and then ‘Main Pages’. 
  3. If you change the tab to ‘Edit by Page’, you will then get a list of all your main pages with their title tags & meta descriptions.
  4. Once you have decided which page you would like to edit, click on it within the list. You will get a popup on the right side of your screen, this will have an example of how your page appears on a SERP.
  5. Below you will see the following box to enter your title tag and meta description.
  1. Hit ‘Publish’ to save your changes and you’re all finished!

Shopify 

To edit the titles and meta descriptions on your shopify page, there are 4 different types of pages that you should be looking at and they are the Homepage, Pages, Products and Collections. Don’t worry though because we will cover all 4 of them here and they are all quick and easy jobs to complete.

Homepage

  1. First, get logged into your Shopify account. 
  2. In the left-hand toolbar, underneath ‘Online Store’ select the ‘Preferences’ button. 
  3. This will give you a box to enter both your new title and meta description. Try to give a brief description of your store, keep it short and engaging!
  4. That’s your homepage all sorted!

Pages

  1. In the left-hand toolbar, underneath ‘Online store’ select the ‘Pages’ button. This will bring up all of the different pages that you have on your Shopify store. 
  2. Select the page that you would like to make changes to. 
  3. Scroll down to the bottom of the page to see an example of what your page will look like on a SERP. Next, click on the ‘Edit website SEO’ button, enter your shiny, new title and meta description and then hit the ‘Save’ button in the bottom right. 
  4. Repeat the steps until all of your pages have unique and engaging titles/meta descriptions
  5. Job well done. 

Products

  1. You need to make sure that your products have eye-catching and efficient titles and meta descriptions. People need to be able to recognise exactly what you’re selling, straight away! Make sure that each product looks unique so that they stand out!
  2. To get started, in the left-hand toolbar, click on the ‘Products’ button
  3. Select the Product that you want to make changes to.
  4. Scroll down to the bottom of the page and click on the ‘Edit’ button next to ‘Search engine listing’. This will bring up an example of what this product will look like on a SERP. You can make changes to this using the boxes underneath. 
  5. Make sure to save your work!
  6. Repeat the steps until all of your collection pages have unique and engaging titles/meta descriptions

Collections

  1. You need to make sure that your collections have eye-catching and efficient titles and meta descriptions. People need to be able to recognise exactly what you’re selling, straight away! Make sure that each collection looks unique so that they stand out!
  2. To get started, in the left-hand toolbar, under ‘Products’ select ‘Collections’.
  3. Select the Collection that you want to make changes to.
  4. Scroll down to the bottom of the page and click on the ‘Edit’ button next to ‘Search engine listing’. This will bring up an example of what your collection’s page will look like on a SERP. You can make changes to this using the boxes underneath. 
  5. Make sure to save your work!
  6. Repeat the steps until all of your collection pages have unique and engaging titles/meta descriptions

Squarespace

  1. Login to your Squarespace account and select your website
  2. Select ‘Marketing’ the left-hand toolbar
  3. Then select ‘SEO Appearance’ under the Discovery tab on the left. 
  4. You will then see a sample of how your page appears on a SERP (see below)
  5. Enter your title in the box outlined in yellow and your meta description in the box outlined in pink.
  1. Hit the save button in the top left corner of your screen to update your page.. 
  2. You can then change the tab at the top from ‘Home’ to ‘Pages’ to begin adding title tags and meta descriptions for the rest of your site!

Duda

Editing your title and meta description in Duda is found under the SEO settings for each page. You can read Duda’s guide to their site SEO settings here.

Weebly

Changing your title and meta description on Weebly Varies slightly depending on whether you are wanting to make changes to a standard page, product page, blog page or storefront page. Luckily they are all easy to find and quick to change, you can read the meta description guide from Weebly here

Job well done

Now you are ready to create titles and meta descriptions for your pages. It’s a good idea to set these up for any pages that you want to be found by Google, if you don’t set a meta description, Google will just pick one for you. Its a great way to advertise your pages to potential users on the Google search pages so it is definitely worth spending the time on! Extra bonus points if you can get your keywords in there as well!

If you don’t see your specific website builder on the list, chances are the steps are pretty similar. If you are still stuck, give us a shout!

Or maybe you’re stuck with your SEO altogether? We get it, sometimes it feels like you’re going round in circles and you’re not getting anything out of it. Get in touch to discuss our Tech and SEO support plans and find a package that works for you and your business.

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