SEOyourself Member Question: I don’t have enough backlinks, what should I do?

We’ve had a question submission from one of you lovely lot about backlinks and we looove to see it. Read the question and answer below and don’t forget you can submit a question for us to answer in our next SEOyourself email 🫶

Time to read: 3-4 mins
Member Q&A: I don't have enough backlinks, what should I do?


“I may have more questions to come but I have checked my score and it is really low. I am going to add more blogs in as you suggested and on all my products I have a link internally, but should I be adding more links in my products or link my Instagram? Or anything else or stick to blogs? Also loved your blog title suggestions that was really helpful and would love more of these.”


Thanks a bunch for your question! We love to see you checking your SEO report and making improvements 🥹

Building your backlinks can be a tricky one, but you’re already making a good start by building internal links.

Firstly, we need to understand the different types of links you can have on your website. There are 3 types of links to think about use.

You talk about linking between your products and blogs – these are internal links and sounds like you’re doing well on this front! Internal links don’t help your backlink score but they do help your overall SEO efforts by making your website easier to navigate for both humans and search engines.

External links are links from your website to an external third-party page. So, linking to someone else’s blog or product, or your social media profiles. External links build trust with your users and provide credibility (particularly if you’re referencing something you’ve talked about). They also help you build relationships with other website owners and earn all-important backlinks.

Backlinks are links to your website from an external third-party page. Essentially the exact opposite of an external link and these are the juicy ones! They’re the only links that contribute to your backlink score, and they’re generally (but not always – don’t farm links from dodgy spam websites) a green tick in the eyes of search engines. Backlinks say this other website trusts you enough to link back to you. You have authority. If your backlink score is low, it means you don’t have enough links from other websites.

Improving your backlink score can take a while, but there are some easy wins if you’re just getting started.

1. Online Directories: Get your website listed in free online directories. This is an easy way to build backlinks at beginning of your SEO journey.

2. Social Media Platforms: Use your socials (e.g. Facebook or Pinterest) to share your content and include links back to your website in your posts and profiles.

3. Supplier/Collaborators: Reach out to suppliers, collaborators, or anyone else you work with and ask if they can add a link to your website. They may even talk about you there already! You can do the same in return for them too.

4. Blog Swaps: Partner with your business owner pals to swap blogs. Writing blogs for each other’s websites is mutually beneficial and gets backlinks for you both.

5. Guest Blogging: Although it’s one of the more effort-intensive tasks on this list, guest blogging is a mega effective way to gain higher-quality backlinks and get your content seen by a wider audience. Reach out to relevant blogs/websites in your industry, pitch some content for them and include a link to your website in your post.

6. Content Quality: Consistently create high-quality content that people just have to share! Ace content naturally generates backlinks as people share your work.

If you need some more help with linking and how to get the most out of your link strategy have a read of our Ultimate Guide to Using Links on your Website or submit a question for us to answer next month 🥰

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