Unlock insights with Google’s Power Duo: Google Analytics and Google Search Console

Now you know how many website visitors you’re aiming for, we need to make sure you’re getting all the major insights and tracking what’s going down on your website.

🥁 I give you….

Google Analytics and Google Search Console

If you’ve already set these two bad boys up, have yourself a day off from SEO setup and feel mighty superior. Cheers!

If you haven’t, never fear, we’ve got a step-by-step guide to get Google’s ultimate power couple doing their thing for your website.

In less than an hours time you’ll have the tools you need to keep track of your website, learn how visitors find you and what they’re doing when they get there. All important stuff for getting more of what works coming your way.

Time to complete: 30-60 mins

Step 1. Adding your website to Google Search Console

First things first, you’re going to need a Google account. Sign-up or login and then head to Google Search Console to get started.

Next, select ‘Add property’ from the dropdown menu in the top left.

Enter your website’s domain in the Domain section on the left-hand side.

Only use your domain, not the full URL. For example, from the URL https://www.thatsherbusiness.co.uk I’ll use the domain thatsherbusiness.co.uk

You can leave the URL prefix section blank.

Step 2. Verifying your website to Google Search Console

So you can prove you own your domain, you need to add a DNS record. It sounds scary but it’s fairly straightforward to do (and if your domain is hosted with GoDaddy then Google will do most of the heavy lifting for you!)

You’ll see a popup like this giving you the record you need to add:

Log into the account where your domain is hosted (this tends to be the business you purchased your domain from).

There’s a hefty chance you’ve forgotten your password and need to reset it 😂 so this is where I remind you to pleaaaaase create a secure password and store it safely. We recommend LastPass if you never want to remember, or forget, another password ever again (literally living the dream). And if you can’t even remember where you bought your domain from, follow these steps to find out.

Once you’ve been through likely an abundance of security checks, head to your DNS zone and add the TXT record Google has given you. That’s a slightly different process for each provider but we’ve found the tutorials for the main domain name providers below:

123 Reg
BlueHost
GoDaddy
HostGator
IONOS
NameCheap
Siteground
Squarespace
Wix

After you’ve added your record, come back to this popup and hit ‘VERIFY’. Bear in mind that it can take 72 hours for DNS records to update properly so you might want to come back later, but I find Google will usually recognise your record within 30 mins to an hour.

Once you’re verified that’s it, you never have to do that step again for Google Search Console and you’re set up.

Step 3. Adding your website to Google Analytics

Now let’s make sure you’re tracking how many people are visiting your website. Head to Google Analytics and log in with your Google account.

If you don’t have any Analytics accounts or properties you’ll be guided to create a new account. If you do already have properties, you’ll need to head to Admin > Create > Account to add something new.

Enter your business name and hit Next.

Then enter your Property Name – I’ve chosen ‘That’s Her Business website’ so I know what I’m tracking in case I decide to add more properties in the future. You’ll also need to update your location, timezone and currency settings at this point and then hit Next again.

Pick your industry – choose Other Business Activity if yours isn’t there. I don’t know who is in charge of these lists but I can never find a suitable one for a Web Design Agency or similar?! Then Next again.

Google like to know what you’re up to and personalise your experience so select your business objectives here. Essentially tick anything that applies to you – these are usually the top 4 (Generate leads, Drive online sales, Raise brand awareness, and Examine user behaviour). Then hit Create and you have added your website to Google Analytics.

Step 4. Start collecting data with Google Analytics

For Google Analytics to work correctly, your website needs to send data to Google. You should see this screen:

Select ‘Web’ to move onto adding your website’s information.

Add your website’s information and then select ‘Create stream’. You’ll then get sent to a screen with specific instructions to connect your website – it will look something like this:

Follow the instructions and your website should be sending data to Google Analytics within 24-48 hours. You can also visit any of these tutorials for further info on how to connect your website:

WordPress
Wix
Squarespace
Shopify

Aaaand just like Google Search Console, you should only have to do this step once for each property you add – so that’s it!

Step 5. Keep an eye on your data

You did it! You’ve unlocked the powers of Google’s hit power couple ❤️‍🔥

You’ll get email updates from Google Search Console letting you know if you have any issues to fix and you can log in any time to see which of your pages are indexed and ranking.

You can also download the Google Analytics app if you, like me, are a saddo and like to see how many people are using your website at any given time. Enjoy the god complex that gives you…….

Take it to the next level

If you’re thinking hey that wasn’t so bad, I’ve still got some room left in the tech tank – here’s the next step to take to improve your Google Search Console setup.

Create, or locate, an XML Sitemap for your website and upload it to Google Search Console. This gives Google easy access to all the pages on your website to start ranking them.

And that’s that for today. Huge well done for getting through that rather tech-y step. That was quite a biggie for a first go so go and make yourself a brew and get the tastiest snack you can find to celebrate. See you tomorrow for the next step in setting yourself up for SEO success ☺️

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