Using H1 headings on your webpage

Using h1 headings on your website
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What are headings? 

Your webpage will have different headings to help your users navigate through your pages as easily as possible. There are 6 different types of headings that you can use on your website, they are labeled H1 through H6. The most important heading on your page will be the H1 and then as they get less important, you can use the higher numbered headings. See below for an example.

So the H1 is going to be the main title of your page and the rest of your headings help to give a hierarchy and structure to your content, so your eyes know where to look first. Use this to your advantage when writing your headings!

Using headings for SEO

Your H1 heading is a good place to let Google know exactly what your page is about. Just like your readers, the H1 heading is the first thing Google is going to look at so make sure to get your keywords in there! This shouldn’t be too hard because your keyword is likely related to the topic of your content anyway. 

To make the most of your heading for SEO, you should follow these 3 rules

Optimising your headings

  1. Keywords – always make sure that your H1 heading has your keyword! (Bonus points if you can get it into some of your H2’s or H3’s as well – just remember, it has to be natural, no adding keywords just for the sake of it!)
  2. Length – your H1 title needs to be in the Goldilocks zone, not too long but not too short either! As a general rule just a quick explanation of what the page is about in a quick sentence. Try to keep it under 60 characters!
  3. Keep it fresh – give each of your pages its own H1 heading, no sharing! You put the time in designing the page, it deserves its own unique heading doesn’t it? 

Put your users first!

I can’t stress the importance of this one enough, make sure that everything you do on your website has a ‘user-first’ focus. You are building it for your customers, not for Google! It needs to be user-friendly and accessible and not just packed full of keywords for no good reason!

Common issues that you are likely to encounter

Pages without a heading

This is probably the most common issue that we encounter and a quick and simple fix, add a H1 heading to your page! Make sure to follow the tips above to make the most out of your H1. 

Duplicate headings

Multiple pages on your website are using the same H1 heading. Make sure that each page has its own unique heading. 

Headings too long or too short

Aim to keep your H1 heading under 60 characters if you can. However, if your main heading is too short, you aren’t taking advantage of that potential SEO juice. Make sure you’ve got at least one of your main keywords in there!

Multiple headings

You have a page that has more than one H1 heading. Ideally, you only want to use one H1 heading as your main title for the page. Everything else should be H2 or higher (depending on how important it is!)

Remove the extra H1 headings and you should be good to go. 

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Using H1 headings on your webpage

Your webpage will have different headings to help your users navigate through your pages as easily as possible. There are 6 different types of headings that you can use on your website, they are labeled H1 through H6.

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